(No fancy setup. No awkward TikTok dances. Just you, being you.)
If you’ve ever thought, “I want to post more video content... but I have no idea what to say or where to start,” then welcome. You’re in the right place, and I’ve been exactly where you are.
I’m a millennial mom, content creator, and someone who genuinely believes that video is the best way to build trust online - but I also know how intimidating it can feel when you’re juggling a baby, a business, and a camera roll full of half-finished ideas.
Here’s the good news: you don’t need to go viral. You don’t want to go viral.
You just need to show up in a way that feels real, helpful, and doable for you.
So let’s make this easy:
🎥 1. Talk to the Camera Like a Friend
Skip the script and start with, “Okay, so here’s something I’ve been thinking about...”
It instantly feels natural. Warm. Human.
If you can tell a story to your best friend in a voice note, then you can make a talking-head Reel.
Try this:
“Today I got paid to...”
“Here’s a little behind-the-scenes of how I [do XYZ]”
“If you’re a [mom/biz owner/creator] like me, you might relate to this...”
People aren’t looking for perfect - they’re looking for people.
📱 2. Film It in Real Life (Messy House and All)
The best videos I’ve ever made weren’t shot in a clean studio - they were filmed during nap time, in the car, or with my toddler yelling the background (lol).
Let your real life be the content.
Try this:
Prop your phone up with a coffee mug
Use natural light
Add text overlay for context
That’s it. No fancy gear required.
⏱️ 3. Keep It Short + Start Strong
You have 3 seconds to hook someone - so skip the “Hey guys…” and go right into it.
Example:
→ “Here’s why I only work two days a week…”
→ “This one thing helped me stop ghosting my inbox.”
→ “If you’re tired of overthinking content - this is for you.”
Start with the problem or a bold thought. Then offer a bite-sized tip or story.
✨ 4. Reuse What You Already Know
If you’ve shared it in a Story, a DM, a blog post, or a client call... you can turn it into a video. I literally plan to turn this blog post into a Reel after I hit publish.
Your everyday thoughts are GOLD. You don’t need “new” ideas - you just need to say them out loud.
🧩 5. Use This Formula (When You Feel Stuck)
Here’s a no-pressure framework I love to use:
Hook – Start with the problem or question
Relatable moment – “I used to struggle with...”
Simple solution – “Here’s what helped me...”
Invite – “Let me know if you’ve tried this too.”
It works for tips, storytelling, and even soft selling.
🫶 Final Note:
Relatable content doesn’t mean sharing your deepest secrets or filming your whole day.
It just means showing up as you, in a way that makes someone else feel seen.
And when you do that? People remember you.
PS: You can be a mom, a business owner, a quiet person, a creative, a mess, a work-in-progress - and still make really great video content. I believe in you!!
You’ve got this.
Thanks for being here,
Kate
